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Everything You Need To Know About Safaricom’s New Mwelekeo Ni Internet Campaign


Kenya’s leading telco Safaricom recently unveiled a new campaign dubbed Mwelekeo Ni Internet.

The campaign will see the service provider introduce new data offers, add more affordable 4G devices to the Lipa Mdogo Mdogo device financing plan and showcase the transformative power of the internet.

Through the Mwelekeo Ni Internet Campaign, the telco aims to bring more Kenyans into the digital sphere by educating them on the power of the internet and showcasing how it can transform their lives.

“With more Kenyans going online for everything, from studying to business to social networking, we see an opportunity to narrow the access gap and connect even more people to the internet. As a digital lifestyle enabler, we continue availing integrated data bundles that offer more value, delivering affordable internet-enabled devices and investing in our network to provide our customers with a worry-free experience,” said Peter Ndegwa, Safaricom CEO.

Below are some key points to note about this campaign.

  • Safaricom customers will enjoy 1 GB of data for Ksh 20 valid for 1 hour and a 3-hour 1.5 GB data bundle for Ksh 50. 
  • The two new bundles will also be complemented by other exciting data offers including a Ksh. 10 YouTube plan.
  • Safaricom is adding 2 new smartphones to its Lipa Mdogo Mdogo plan to give customers more options. This includes the Tecno Camon 17 and Tecno spark 7 

Safaricom introduced Lipa Mdogo Mdogo in 2020 and the telco says it has seen over 400,000 Kenyans acquire quality 4G devices through a flexible payment plan.

Through the Mwelekeo Ni Internet Campaign campaign, Safaricom aims to showcase how the internet is transforming the lives of Kenyans by enabling them to connect with family and friends, learn new skills or expand their businesses.

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