Kenya Airways has acknowledged its top-performing travel agency partners as it pushes ahead with aspiring expansion plan that will see its fleet grow from the current 32 aircraft to 100 by 2035.
The airline said it expects to increase its fleet to 67 aircraft by 2030, supporting projected passenger growth from 5.2 million to 9 million yearly. The announcement comes as Kenya Airways continues to rebuild capacity, including the recent return of its Boeing 777 to service on the Nairobi–London Heathrow route after its absence for a decade.
Speaking during the awards ceremony, Acting Group Managing Director and Chief Executive Officer Capt. George Kamal said travel agencies remain central to the airline’s commercial strategy, accounting for around 60% of Kenya Airways’ passenger revenue in the domestic market.
He added that the airline’s extended growth plans would depend on reinforcing collaborations with the trave trade, and the expansion and success of its agency partners are closely linked as the company nears its 50th anniversary.
Further, the awards recognized outstanding travel agency performance during the 2025 calendar year across 35 categories, assessing partners on revenue generation, market share, regional sales performance and year-on-year growth.
BCD Travel Limited, trading as Highlight Travel, emerged as the airline’s Top Revenue Contributor for 2025. Hemingways Travel and Satguru Tours & Travel Limited were named first and second runners-up respectively in the revenue category.
Other major winners included Incentive Travel Limited, which received the Top Travel Marketing Company by Market Share award, and Elite Travel Services, recognized as Corporate Revenue Leader. Ramani Travel Solution Limited was named the year’s most improved partner for revenue growth, while Blueberry Voyage Limited finished as runner-up in the same category.
Additional awards recognized performance across specialized markets and segments, including South Sudan, Asia-Pacific, the European Union, the Middle East, government travel, domestic services, leisure travel, group bookings, meetings and conferences, as well as Kenya’s coastal and western regions.
Kenya Airways Chief Commercial and Customer Officer Julius Thairu said the airline intends to strengthen partnerships with travel agencies by improving distribution channels and developing commercially sustainable collaborations that benefit both businesses and travelers.
Ultimately, the awards ceremony forms part of Kenya Airways’ broader commercial strategy to strengthen its distribution network and recover market share as it restores capacity following an extended period of scheduled maintenance across its Boeing 787 Dreamliner fleet.
