Samsung Unpacked July 2025: Will Sleeker, Smarter Foldables Usher in a New Era?
Samsung is heading back to Brooklyn this July for its next Unpacked event and if the invite is anything to go by, we’re in for a foldable refresh. The showcase kicks off at 10AM ET(5PM East African Time) on July 9, and yes, you can watch the whole thing live on Samsung’s YouTube channel.
The event’s tagline? “Ultra Unfolds.” That’s about as close to a wink as you’ll get from Samsung. While the company hasn’t spilled any specs yet, it’s a pretty solid hint that the much-rumored Galaxy Z Fold 7 Ultra might finally make its debut.
Foldables Are Getting Thinner and Smarter
The teaser animation suggests something sleeker, possibly slimmer than any Galaxy Fold we’ve seen. That lines up with what’s been trending all year: thin is in, especially when it comes to foldables.
Anyone who’s ever tried to slide a chunky foldable into tight pockets knows the struggle. So, if Samsung has figured out how to shave down the profile without compromising screen size or battery life, that’s going to matter, especially for people on the move.
Beyond hardware, this could also be the moment we see AI take a more central role in Samsung’s foldables. The company’s been sprinkling Galaxy AI features into everything lately—from photography to productivity—so expect more of that here too.
Early Reservations Come With a Perk
Pre-order reservations are already open, and Samsung is throwing in $50 in credit for anyone who signs up early. It’s not a game-changer, but it could help cover a case or charger—especially since official foldable cases from Samsung don’t come cheap.
Given the “Ultra” name, don’t be surprised if the price creeps higher this time around. But if the design gets thinner, the cameras get smarter, and the software more seamless, it could be worth the splurge for fans of bleeding-edge mobile tech.
What’s at Stake This Year?
Samsung’s summer Unpacked events usually set the tone for the rest of the mobile season. This time, the competition is heating up. With Pixel Fold 2 rumors gaining steam and Apple still silent on its foldable ambitions, Samsung has a window to tighten its grip on this space.
More leaks and whispers will likely trickle in before the big day. But for now, one thing’s certain: something sleek and foldable is on the way—and Samsung is hoping it unfolds into the next big thing.
Follow us on WhatsApp, Telegram, Twitter, and Facebook, or subscribe to our weekly newsletter to ensure you don’t miss out on any future updates. Send tips to editorial@techtrendsmedia.co.ke
