Samsung has confirmed that it will be hosting its 2023 Unpacked event on July 26th, where we expect the company to officially unveil the Galaxy Fold 5 and the Galaxy Flip 5 foldable phones.
The company has already started sending out teasers for the event terming it “On the Flip Side”. For the first time, Samsung will be hosting the event in Seoul, South Korea and not the US as it has always done.
”A new cultural driver is coming. Come along on our journey to discover an all-new Galaxy as we showcase our latest technologies designed to open possibilities and transform lives. It’s going to make you want to Join the flip side.” the invitation reads.
Other than the two foldable phones, we also expect Samsung to launch the Galaxy Watch 6 and new tablets with the Samsung Tab S9 series.
You can live stream the Unpacked event on Samsung Newsroom, Samsung.com as well as the company’s YouTube channel at 14:00 local time.
Based on the leaks we have seen so far, it’s clear that the new foldable phones are expected to bring improved durability, performance, and battery life and we can’t wait.
Competition
Samsung is launching its fifth generation of foldable at a time when other manufacturers are also going hard to get a share of the foldable smartphone market. To bring it closer home, Oppo recently launched its Oppo Find N2 Flip in Kenya. The phone is an excellent option for anyone in the market for a compact foldable phone but isn’t satisfied with what Samsung is offering with the Galaxy Z Flip 4.
TECNO also launched the PHANTOM V Fold in the country back in April. The phone is part of the company’s Phantom X2 series and also marked the brand’s emphatic entrance into the foldable device market to take on Samsung.
Foldable Market
International Data Corporation (IDC) expects worldwide shipments of foldable phones, including flip and fold form factors, to reach 21.4 million units this year (2023). This represents an increase of more than 50% over the 14.2 million units shipped in 2022.
An updated IDC forecast projects that foldable phone shipments will reach 48.1 million units in 2027.
IDC notes that it has witnessed vast improvements in durability and build while the overall user experience has been elevated with advancements in software and hardware across all vendors.
It adds that more models from both new and current vendors are expected to bring further improvements and enhancements to the category to help drive continued adoption. It will be therefore interesting to see what Samsung will have to offer during the next Galaxy Unpacked 2023
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