Truecaller’s New Call Reason Feature Will Let You Know Why Someone Is Calling You

...Truecaller has also announced some new messaging features - Schedule SMS and SMS Translate.

Truecaller will now be able to tell you why someone is calling. The company has rolled out a new update to the app with a feature called Call Reason.

The new feature which has been rolled out in Kenya today allows users to set a reason for their call and enable you, the recipient to check whether the incoming call is personal, business, or something really urgent.

Truecaller has also announced some new messaging features – Schedule SMS and SMS Translate.

The new ‘Schedule SMS’ extends the platform’s Caller ID feature to enable users to schedule a message reminder of any events, meetings. Additionally, the SMS Translate feature allows users to instantly translate the content of their messages directly in Truecaller without leaving the app. This feature works for both SMS and instant messages (IM).


“We are thrilled at the launch of Call reason, Schedule SMS and SMS Translate. We have been working towards building an innovative communication suite for our users and these three features are the next big step in line with this mission.” Rishit Jhunjhunwala, Chief Product Officer at Truecaller said.

”Communication in 2020 is easier in many ways, but also complicated by the vast ways in which people connect for information. As a brand, we strive to stay true to the core principle of building a product for masses while always acting in the public interest. We are constantly listening to our users and want to help them by putting more power in their hands.”

This feature will start rolling out today to all Android users for free and will be launching for iOS early next year.

Follow us on TelegramTwitterFacebook, or subscribe to our weekly newsletter to ensure you don’t miss out on any future updates.

Facebook Comments

[TechTrends Podcast] Unpacking Bolt's Strategy for Kenya.

Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

Have anything to add to this article? Leave us a comment below

Back to top button