Apple Dominates The Wearable Market, As Apple Watch, AirPods, and Beat Headphones Gain Popularity
Apple still is the leader of the wearable market in 2019. According to data from IDC, Apple’s Q3 Shipments surged to hit 29.5 million units. This, according to IDC, represents a year-over-year growth of 195.5%.
In total, IDC notes that the global shipments of wearable devices hit 84.5 million units in Q3 19, based on their Worldwide Quarterly Wearable Device Tracker report.
This represents a year-over-year increase of 94.6% and is a new record for shipments in a single quarter, according to IDC.
The high surge of Apple’s wearable shipments in Q3 has been attributed to the growing popularity of the Apple Watch, AirPods, and Beats headphones. With these new figures achieved, IDC estimates that Apple now occupies a 35% market share in the whole wearable industry.
This is commanding, and the company even suggests that Apple is “in a strong position to maintain dominance in this market for the short term” with the price reduction on the Series 3 Watch as well as the launch of AirPods Pro.
Xiaomi ranked second in Q3 having shipped a total of 12.4 million units while Samsung ranked third with only 8.3 million units shipped. Huawei emerged fourth even with the political challenges still underway, having shipped a total of 7.1 million wearable devices globally. Fitbit follows Huawei to wrap up the top five with 3.5 million units in Q3 shipments.
IDC also notes that earwear has become a more popular category of wearables. Earwear now accounts for 48.1% of the market followed by wristbands and smartwatches with a market share of 22.7% and 20.9%, respectively.
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