By Nixon Kanali
Heard of a Selfie smartphone? Well Sony Mobile Communications has something for you. The company has introduced Xperia™ C3, the ultimate new smartphone for selfies and social sharing thanks to Sony’s leading digital imaging technology and interactive camera apps.
According to Calum MacDougall, Director of Xperia Marketing at Sony Mobile Communications, the Xperia C3 is a unique new smartphone from Sony, created to offer the ultimate social sharing experience with a new powerful ‘PROselfie cam’. He said during the launch that the smartphone also presents a combination of the best of Sony, with leading digital imaging technology and brilliant specs and performance all for a mid-range price. 
“The rise of selfies shows no signs of abating – its usage has increased by 17,000% since 2012 with the word officially being added to the Oxford English Dictionary in 2013. We’re excited to offer SONY’s first ‘PROselfie Smartphone’ and play a part in this global phenomenon.” he said. The phones will first land in China next month (August), and the accordingly, Sony will bring the phone to other markets. The phones run on a Qualcomm Snapdragon 400 quad-core processor clocked at 1.2GHz with 1GB of RAM and the Adreno 305 GPU. This is the same processing package, which is found in the Moto G. There is a 5.5-inch 720p IPS display supported by Sony’s Triluminos display tech and Bravia 2 Engine.
