Tag: Analytics

MeMo² sets the course in Marketing Analytics

Research and consulting agency MeMo² recently introduced a new way of real-time cross-media measurement and optimization. Dutch consumers can now share continuous cross-media exposure,...

[Column] Modern Analytics Drive Proactive Transparency

Traditionally, businesses across the globe made decisions based on historical information. With a lack of access to current data, crucial choices were made according...

#GES2015Kenya: IBM rolls out a $60m investment in African Skills Initiative

The Global Entrepreneurship Summit just ended in Nairobi Kenya. The summit brought together investors and entrepreneurs from across the globe and was opened by...

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Ngao Credit: How SMEs can benefit from Our Jijenge loan product

The coronavirus pandemic is hitting the global economy hard. While it is hard to exactly tell the extent the damage the virus will have...

24Bit Podcast Episode 23: Are Kenyans Ready for Cashless Matatu Payments?

In this latest episode of our 24Bit podcast, Emmanuel Chenze, Nick Kanali and Dickson Otieno discuss the new upcoming requirement by the NTSA to...

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