Transsion’s Group subsidiary, itel, is preparing to hold a massive launch this week in Kenya.
The brand plans to launch several products, some of them marking the company’s entry into new consumer product categories.
Itel will launch its new S16 series smartphones, touted to feature upgraded hardware relative to the previous devices in the line.
The launch will also kickstart a new era for the company, as it introduces its TVs and a couple of accessories locally.
Itel, like other smartphone companies, seeks to expand its product offerings to more categories – Home appliances and wearables.
According to the company, the expansion into more product categories is part of their plan to reposition the itel Brand. The expansion, itel says, means consumers will be able to get more products at a budget-friendly price.
Itel Kenya Products Launch Date
The 30-minute event will be held live on KTN Home and their official Itel Kenya Facebook page at 7:30 PM this Friday (September 18th). If you miss that, you can still watch a repeat the next day at 7:30 on NTV.