Mastercard has partnered with Yellow Card to accelerate the adoption of stablecoin-enabled payments across Eastern Europe, the Middle East, and Africa.
The collaboration will focus on developing real-world stablecoin applications in sectors such as cross-border remittances, B2B payments, digital loyalty programs, and treasury operations. Both companies are planning to work closely with banks, financial institutions, and regulators to pilot secure, compliant payment solutions that improve efficiency and lower transaction costs.
As part of the partnership, the two firms will establish joint working groups to identify high-impact opportunities and build interoperable systems that connect traditional banking infrastructure with blockchain-based payments. Initial rollout markets include Ghana, Kenya, Nigeria, South Africa, and the United Arab Emirates.
“Emerging markets represent the greatest opportunity for payment innovation, but success requires deep local expertise and regulatory navigation,” said Chris Maurice, CEO of Yellow Card. “We bring years of experience building compliant stablecoin infrastructure where traditional banking falls short. Mastercard’s global network amplifies these capabilities, allowing us to serve businesses and consumers who need better, more affordable ways to move money across borders,” added Mr. Maurice.
“Stablecoins are an exciting and useful option for some payments, and we look forward to working on additional use cases with Yellow Card, while continuing to leverage Mastercard’s expertise to make stablecoins seamless and secure. Together, we look forward to taking digital finance into a new sphere, unlocking new efficiencies in cross-border trade, business-to-business settlements, and digital asset security, to generate a wide-ranging positive impact across the financial ecosystem,” noted Mete Güney, Executive Vice President, Market Development, EEMEA, Mastercard.
Building on Mastercard’s expanding blockchain capabilities and Yellow Card’s established presence in Africa’s stablecoin market, the partnership underscores a shared commitment to advancing real-world applications of digital assets. With stablecoins increasingly gaining regulatory support and institutional adoption in emerging economies, the alliance places both companies at the center of next-generation payment innovation.
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