Samsung Unpacked 2024: Where to watch and what to expect

It’s just one day to the first Samsung Galaxy Unpacked 2024 event which kicks off on Wednesday (January 17).

On this day, we expect Samsung to launch the much-rumoured and teased series of Galaxy devices. Based on the teasers, it’s clear Samsung will be going big on AI and we could probably see a major showcase for generative AI on smartphones. 

Samsung in November last year announced that Galaxy AI is a comprehensive mobile AI experience, powered by both on-device AI developed at Samsung and cloud-based AI enabled by our open collaborations with like-minded industry leaders. ‘’It will transform your everyday mobile experience with the peace of mind you count on from Galaxy security and privacy. The company said.

Of course other than the leaks, details remain scarce, but Samsung says Galaxy AI will power features related to communication, productivity, and creativity when it finally debuts on the new Galaxy devices launching on Wednesday.

Where to watch Samsung Galaxy Unpacked 2024 live 

Globally, Samsung is expected to host the Unpacked event at the SAP Center in San Jose, California. Locally, the company has sent invites to select media for the launch set to be hosted at Broadwalk conference hall,4th floor on Ojijo Road from 7 pm.

A livestream of the keynote and showcase will however kick off at 10am PT / 1pm ET / 6pm GMT which should be 9:00 pm Kenyan time. 

If you want to watch the showcase live, you can do so on Samsung’s YouTube channel or Samsung’s website by registering here

You can also get the latest updates ahead of and during the event by following Samsung’s social accounts, namely Samsung Mobile Kenya on X.

TechTrendsKE will also be physically at the local launch event to follow our social media pages for real-time updates. 

In summary, you can expect to see a trio of new Galaxy S-series phones, as well as new wearables at the Samsung Unpacked 2024.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

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