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YC-backed Curacel appoints Adam Jones to its advisory board


Curacel, a Nigerian YC-backed African insurance infrastructure startup has appointed Adam Jones to its advisory board to support ongoing growth across Africa and other emerging markets.

Adam is the Chief of Staff at Pie Insurance, a leading US-based commercial insurtech company. He brings a wealth of experience to Curacel from his role at the company, where he works on fundraising, strategy, and operational initiatives.

Prior to Pie, he served as VP at Datawallet, a blockchain and data privacy startup, and worked in the Investment Banking Division at Morgan Stanley, where he advised global clients on M&A, LBOs, and debt and equity raises.

In his new role, he will support Curacel to deepen insurance infrastructure across developing markets, where it can expand access and provide financial safety for billions of underinsured people.

“We are excited to welcome Adam to our advisory board. His experience and expertise will be invaluable as we deliver technology solutions to drive insurance inclusion in emerging markets. We look forward to working with him to continue to grow and expand our business.” Henry Mascot, CEO of Curacel, said

Commenting on his appointment, Adam said, “I am excited to be supporting Curacel on its mission to deliver improved insurance infrastructure across emerging markets, where it can expand access and provide financial safety for billions of underinsured. The team has achieved a lot of outstanding success in a short space of time and I am confident that we can achieve more success together.

Curacel makes it easier for insurers to distribute their products, automate their claims processes and drive revenue growth by giving them easy-to-use technology solutions that have been specifically designed to drive up insurance inclusion on the continent. With Curacel Grow, Insurance companies are empowered to increase their recurring revenues by offering digital insurance products that are seamlessly embedded into their existing products and services, driving much-needed insurance penetration and customer loyalty. Leading insurers like AXA Mansard, Liberty Health, Old Mutual, and Jubilee Health also leverage Curacel’s market leading technology to improve the efficiency and accuracy of their claims processes.

The startup has processed more than $100 million worth of claims, working with more than 20 insurers and more than 5,000 service providers in (over) 8 countries across the continent. As well as powering embedded insurance for 100+ businesses across its markets including top Banks.

In 2022, Curacel grew its transaction volume by 600 percent and increased its revenue by 500 percent. The firm recently announced a $3 million seed round to drive its expansion into North Africa, starting with Egypt and Morocco.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to nkanali@techtrendske.co.ke.

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