LG ThinQ UP lets customers upgrade their home appliances with new features

In December last year, LG Electronics announced the global launch of its  LG ThinQ UP upgradeable home appliances which included refrigerators, washers, dryers, oven ranges, and dishwashers.

Able to adapt to the unique needs and changing lifestyles of each customer, LG’s appliances enable users to enjoy new features and functions without having to make any additional purchases. 

At the launch, LG said, ThinQ UP was built around the customer-centric concept of Evolving with You, The appliances can incorporate new features throughout their lives, providing more value to users over time. 

The company went ahead and said it will continuously develop easy-to-install software updates and hardware add-ons, delivering specialized options and new conveniences based on the usage patterns and suggestions of ThinQ UP appliance owners. Well, the updates are already being rolled out and LG made this clear when it uveiled its 2023 strategy at CES in January. 

At the global event, LG revealed that the software update process for its ThinQ UP home appliances recently received Software Update Process Verification from UL Solutions.  

LG’s first certification relating to software updates, the new verification confirms the reliability of feature update processing for products including LG’s ThinQ UP 27-inch washer, dryer and fridge, and comes after the company’s Artificial Intelligence Direct Drive (AI DD™) earned UL’s Algorithm Reproducibility Verification. Set to roll out globally this year after launching in South Korea in 2022, LG’s ThinQ UP products can be continuously upgraded with downloadable features via the LG ThinQ app.

“UL Solutions’ verification confirms the seamlessness and reliability of installing personalized upgrades that help make LG ThinQ UP – and the user experience they provide – more reliable and seamless,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continuously introduce new ThinQ UP features to deliver differentiated value and a better life at home.”

LG said the ThinQ UP personalized appliances concept means consumers can enjoy the very latest features without having to constantly ‘update’ to a brand-new appliance.

Users can select which ThinQ UP features they want to install according to their own unique needs and circumstances.

The software updates are available from the ThinQ app, which even provides tailored feature recommendations based on personal usage history and preferences.

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