Caroline Mutoko and influencer-powered social commerce platform Twiva have partnered to highlight and train Kenyan Micro, Small, and Medium Enterprises (MSMEs) in Kenya.
The training will be done through a series of weekly masterclasses dubbed, “Empowering MSMEs Masterclass with Caroline Mutoko”. It will cover different topics ranging from why every business must have an online presence, where and how to get your business seen online, the psychology behind creating amazing online content and creating an exceptional customer experience online.
The masterclasses will air every Tuesday, with the first one on 20th September 2022, and will be accessible on Twiva.com as well as on social media.
“It is such a pleasure to partner with Caroline Mutoko, who shares the same passion, and vision of empowering MSMEs so that they can scale and create more jobs for the youth,” said Peter N. Kironji, Twiva CEO.
Twiva says Caroline Mutoko, who has had a sturdy, over two-decades-long career in the Media industry coupled with a profound passion to empower small businesses, understands all too well the subtle and glaring mistakes MSMEs make online. It notes that she, therefore, understands how to equip them with the right tools of trade to overcome these setbacks.
Caroline and Twiva embarked on this partnership following a critical assessment of the current challenges Kenyan MSMEs face when trying to build a sustainable and profitable online presence.
Kenyan MSMEs make up at least 7.4 million, accounting for over 24% of the total Gross Domestic Product (GDP). E-commerce adoption among MSMEs has grown by over 24% since the onset of the COVID-19 pandemic. A 2021 study by the Kenya Private Sector Alliance (KEPSA) indicates that the COVID-19 pandemic occasioned a spike in business-to-consumers (B2C) online sales and an increase in Business-to-Business (B2B) e-commerce. Consequently, this caused an increase in the rate of online consumption by 79% in 2021 as reported by the Mastercard Foundation.
Even with these notable strides in e-commerce uptake, MSMEs still lack sophisticated digital access to consumers online due to inadequate digital marketing skills. Moreover, MSMEs lack simplified and accessible digital platforms like Twiva which offer payment gateways and a streamlined path to purchase on online platforms, especially on social media.
The free Masterclasses content packages and weekly highlights aim to target and impact 15,000 Kenyan MSMEs. You can get free access to them here.