Reverse Commerce Startup Badili Africa Opens Its First Physical Store In Nairobi

Badili Africa, a local startup that focuses on device exchange has opened its first physical store in Nairobi located at Ambience Mall in Westlands. 

The reverse commerce or ReCommerce startup was launched in early 2022 to upgrade the pre-owned smartphones and electronics market experience in Kenya and Africa while perfecting recycling in the space.

35% of consumers in Kenya prefer to buy a used phone over a new one, yet there are no safe and legit options available for them. The inadequacies and inefficiencies of the second-hand devices market, along with the scare of stolen, counterfeit and fake phones, have created a vast trust problem for the consumers. Badili has formulated and perfected its craft in pre-owned phones by sourcing, repairing and refurbishing the phones locally and giving a 12-months warranty on all Badili phones.

Badili says its mission is to not only help consumers afford smartphones at half the price but also to enable consumers to resell their devices and reduce the burden of the e-waste situation in Kenya. Customers can buy a refurbished phone for half the price of a new one, sell their old one instantly at unbeatable prices, and even trade in their existing one for a better one.

For example, Samsung users can get a trade-in credit on their old phones with the Badili Samsung partnership across 30+ stores in Kenya. Badili customers can sell their old Samsung devices and use that credit towards shopping for a new Samsung device. 

The Badili buyback program is a simple process of evaluating old phones and letting users sell them for instant cash. The program allows users to get their hands on various phone models that Badili has refurbished. Badili offers most of these devices at half the market price, in a ‘Good as New’ condition. The devices are available in 27 retail stores across 6 cities in Kenya, including Nairobi, Eldoret, Naivasha, and Nakuru, amongst others. Badili’s trade-in service is today accepted by Samsung and other brands in the Kenyan market. 

“As Badili becomes a household brand and more and more consumers trust Badili, it’s important for us to create more avenues for our consumers to connect with us. Our first store in Nairobi marks the beginning of a new journey for a Re-commerce company which will carry on in other cities across Kenya.” Rishabh Lawania, Founder and CEO Badili says.

The launch of Badili’s first physical store sets the pace for the startup’s expansion throughout Kenya and Africa. During this launch, Badili also debuted its new phone repair service, Badili Repair Pro. The company will offer mobile repair services for Samsung, iPhone, Oppo, and other brand users.

The store will serve as a one-stop shop for all Badili services and, more importantly, as a service centre for existing and new Badili phone buyers.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

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