Expect the Jumia Black Friday 2018 to be twice as big as last year

Jumia Kenya officially unveiled its Jumia Black Friday 2018  sales event this month. The one-month event will run from 2nd to 30th November under the tagline Every Friday is Black Friday this November!

Jumia has lots of expectation ahead of this year’s Black Friday. The e-commerce leader says 4 million Kenyans are expected to log onto the Jumia platform this Black Friday to secure deals. The company also expects this year’s event to be twice as large as 2017, continuing e-commerce’s strong growth.

Jumia has partnered with both local and international brands including Visa, Huawei,Samsung, Synix, OMO, LC Waikiki, Xiomi, Pampers, Unilever, Ramtons, Mooka, Simba Corp, Chandaria Industries, and Procter & Gamble to offer amazing deals this Black Friday. This only means there are so many amazing deals and payment options you should look out for.

Jumia says its sales originating in the Jumia App has increased from 20% to 31% over the last year, showing growing loyalty to the platform and prompting the company to offer more App-Only-Deals. Desktop traffic share (from laptops) however dropped to 28%, reflecting the high share of Kenyans accessing the internet through smartphones.

“We want to reward our most loyal customers with our best deals. This is why we are launching App-Only-Deals this Black Friday. Customers can find the best deals, and benefit from faster shopping & lower data costs on our app”, said Jumia MD, Sam Chappatte.

To access dozens of discount vouchers, flash sales and treasure hunts during the Jumia Black Friday 2018 you can download the Jumia App well in advance of the campaign. For the laptop-lovers, you will still be able to access deals of up to 70% off, on over 3 million products.

Here is how you can prepare for the 2018 Jumia Black Friday to ensure you don’t miss out on the amazing deals throughout the entire month.

  • Download the Jumia App to access app-only deals and vouchers
  • Visit Jumia site daily at 9AM check out the deals of the day. Especially during the biggest days –  each Friday of November!
  • Pay Jumia a visit Jumia’s offline stores in Nairobi, Mombasa, Eldoret, Nakuru & Kisumu for any enquiries and get a free voucher
  • Or place your orders over the phone by calling 0711011011

You should also expect Jumia to reveal it’s key Black Friday deals from as early as 17th October. The first deals to be announced were Free Delivery for customers who pay with Visa (up to 250 KES) and Free Orders for New Customers to Jumia for Coca-Cola sodas.

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