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Introducing analytics for Twitter Cards for Publishers, developers and brands

Are you a Publishers or developers? Well, twitter has some good news for you

Twitter has began to roll out analytics for Twitter Cards to help you understand how your Cards are performing

Publishers, developers and brands around the world use Twitter Cards to make Tweets more engaging with pictures, videos, content previews, deep links into their apps, and other rich media experiences. Now for the first time you can gain insight into how your content is performing on Twitter, and find personalized tips to help make more strategic decisions about your use of Cards.

According to twitter, The Twitter Card analytics dashboard is designed to help you find what matters and take action.

Along the way, you’ll get insights on how to do even better. Small changes using a different Twitter Card, conversing more with the followers who love your content, or installing or changing the location of a Tweet button can make a big difference

Additionally, you’ll be able to access two other types of information about your account in the new Twitter Card analytics dashboard:

The Twitter Card analytics See how Twitter users are engaging with all of your Tweets. It also helps you Get insight into who your followers are and the rate at which they’re growing. Identify spikes in follower activity and find a correlation in your Tweet activity.

To get started with Twitter Card analytics, or if you’re already a card user or advertiser, sign in at or All Card users and advertisers will get access to the new dashboard over the next few days. Check out the Twitter Card analytics developer page for more information on how to become a cards user.


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