Africa E-Commerce
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News
East Africa’s digital commerce growth is running into a trust problem
Digital commerce in East Africa is moving beyond the conventional online store. Consumers can discover a product on social media,…
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News
How Everyday Phone Use Became the Centre of Kenya’s Online Buying Culture
Kenya’s e-commerce economy no longer gathers around a browser window. It unfolds inside phones, often without a homepage ever loading.…
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News
Jumia Welcomes Axian CEO to Supervisory Board as Telecom Expansion Fuels E-Commerce Ambitions
Axian Group CEO Hassanein Hiridjee has officially joined Jumia’s supervisory board, stepping in for Angela K. Mwanza, who resigned on…
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