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realme targets 30% sales increase in 2021 in Kenya


After making its debut in the Kenyan smartphone market in 2020 with a record release of more than six gadgets, realme now says its targeting to increase their sales by at least 30 per cent in 2021.

“This year, we shall focus on continuously enriching our products and providing suitable young and trend-setting options to our users in Kenya. We shall capitalize on the synchronization of our brand, terminal, and sales,” said Mildred Agoya, Marketing Director, realme Kenya.

According to realme, the smartphone maker has plans for more releases this year that will be tailored towards the needs of Kenyan millennials in line with the current technological trends to give them both value for money and comfortability.

In four months, in 2020, realme released the realme C3, realme C11, realme C15, realme C12, realme 6, and realme 7i, realme band realme Buds Q, and realme Buds Air Neo, that leaned more on design, quality, fashion, trendsetting and appealing to Kenya’s younger generation.

“We have always provided products that are suitable for our target customers. Our strategy has always been to listen to our customers and deliver as per their needs and for 2021, we will heighten efforts to ensure consumer demands are met,” said Mildred Agoya, Marketing Director, realme Kenya.

Having become the first brand in the world to hit 50 million units shipped during the third quarter of 2020, the smartphone maker says he has eyes fixed on wowing the market for 2021. realme made inroads in Kenya and immediately gained popularity as a result of their pocket-friendly phones.

The company says this year, it will focus more on the promotion of cost-effective products such as the C Series.

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Nixon Kanali

Tech journalist based in Nairobi. I write about tech, business and African startups. Founder and Editor For TechTrendsKE. Nixon is also the East African tech editor for Africa Business Communities. Send tips to nkanali@techtrendske.co.ke.

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