Safaricom’s device financing program, Lipa Mdogo Mdogo, has achieved a significant milestone by selling over 2 million 4G smartphones since its inception in 2020.
The telco announced this milestone on Friday, at the release of its 2025 full-year financial results.
According to Safaricom, the device financing program has been instrumental in bridging Kenya’s digital divide by enabling low-income customers to access smartphones through affordable daily installments.
“Lipa Mdogo Mdogo will help the mwananchi who earn their wages daily acquire a range of smartphones and pay in easy daily instalments for as low as Kshs 20 while enjoying all the benefits that comes with being digitally connected,” said Peter Ndegwa, Safaricom’s CEO during the launch of the program.
Safaricom introduced the device financing plan in 2020 to spur 4G uptake in the country by upgrading customers from 2G feature phones to affordable 4G smartphones.
Since then, the telco has partnered with manufacturers such as Transsion, Samsung and Nokia to include more smartphones to the program.
Lipa Mdogo Mdogo is delivered in partnership with Android, Google’s operating system for internet-enabled devices. All smartphones on offer are loaded with a suite of Google Apps, including search, maps, Gmail, and YouTube.
Safaricom says the phones are designed to give users a great smartphone experience and empower them to access their favourite apps when on the move, to conduct business, get entertained and stay connected.
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