Samsung Launches the 2024 Neo QLED and OLED TVs in Kenya

Samsung has unveiled its 2024 Neo QLED 8K and 4K, OLED TV line-up at the local Unbox & Discover event at Capital Club in Nairobi.  

As the world’s leading TV manufacturer for 18 consecutive years, Samsung’s offerings this year elevates the home entertainment experience with a range of powerful, AI-driven solutions.

Once again, Samsung’s flagship QN900D Neo QLED 8K TV is the star of the show, sporting the most premium AI-driven features and performance improvements.

It is powered by the NQ8 AI Gen 3 processor and boasts 8K AI Upscaling Pro technology 

which transforms your favourite shows and movies to match the 8K display closely, allowing you to enjoy the level of detail and picture clarity surpassing conventional 4K TVs. 

Additionally, AI Motion Enhancer Pro makes fast action smoother and clearer — a dream for sports fans — while Real Depth Enhancer Pro adds a lifelike depth to the picture and pulls viewers into the scene every time. All these features come together to redefine the big-screen experience.

The Neo QLED 8K also delivers audio powered by AI sound technology. This year’s Active Voice Amplifier Pro now excels at extracting dialogue from background noise, ensuring every word is heard clearly. Object Tracking Sound Pro also enriches the audio experience by syncing the sound with on-screen action, creating a more dynamic and engaging viewing experience. Adaptive Sound Pro refines the audio experience by intelligently adjusting the audio to the content and room acoustics for a genuinely rich and lifelike sound. 

The Neo QLED 8K also boasts AI features that understand and adapt to user needs. The AI Auto Game Mode kicks in during gaming, optimising the visuals and audio for an even more immersive and engaging gaming experience. The AI Customization Mode adjusts the picture for each scene based on user preference, while the AI Energy Mode saves power without compromising picture quality. These features ensure that Neo QLED 8K is easy, personalised, and energy efficient for all entertainment needs. 

Samsung’s latest TVs are also designed with SmartThings AI capabilities to save energy. Samsung says the new AI Energy Saving mode can reduce energy use by 23% compared to the standard mode. Thanks to SmartThings integration, various Samsung TVs can automatically adjust colour validation based on the viewing environment to enhance energy efficiency. Samsung has also unveiled an upgraded Frame TV with dynamic screen refresh rates and better colour validations for improved energy efficiency. 

The Neo QLED 8K QN800D is available in sizes of 65, 75, and 85 inches. The Neo QLED 4K is available in one model, QN85 D, and in sizes of, 55, 65, 75, 85,. The Neo QLED 8K and 4K line-up promises an unparalleled viewing experience in the premium large-screen category. 

Samsung has also introduced an expanded and enhanced range of TVs and sound devices.  The 2024 Neo QLED 4K lineup brings cutting-edge innovations from the Neo QLED 8K flagship TVs, elevating the viewing experience with ground-breaking features powered by the NQ4 AI Gen2 Processor.  

Samsung is also introducing the world’s first Glare-Free OLED, eliminating unnecessary reflection while preserving deep blacks and clear images under lighting conditions. Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K lineup, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights.

The 2024 line-up also includes the latest Q-Series Soundbar, Q800D, which boasts an 11.1.4-channel setup with Wireless Dolby.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

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