Visa on Thursday announced the renewal of its partnership with the Confederation of African Football (CAF) until 2026, which establishes it as the exclusive digital payment provider for the upcoming 2024 Africa Cup of Nations (AFCON) tournament in Cote d’ Ivoire.
The partnership will then span two tournaments – including the Women’s Africa Cup of Nations (WAFCON) in 2024 and the Men’s Africa Cup of Nations (AFCON) 2025 both of which will be hosted by Morocco – underscoring Visa’s legacy of empowering athletes and building a more inclusive world through sport.
As the exclusive digital payment provider for the tournament, Visa will bring its payment technology to customers and connect African football’s most passionate and engaged audiences through unique and unforgettable experiences during the tournament.
Visa will also launch its Player Escort Program for the tournament, offering children between the ages of 8 and 12, a once in a lifetime opportunity to walk alongside their favorite players on the pitch before the games.
“Our partnership with CAF and the upcoming tournament in Cote d’Ivoire provides a platform for us to enhance the overall fan experience and further connect with our clients, partners, consumers and the communities in which we do business,” said Aida Diarra, Senior Vice President and Head of Sub-Saharan Africa at Visa.
”We are looking forward to bringing new unique payment and fan experiences that will make the tournament truly memorable for fans everywhere.”
The TotalEnergies AFCON 2024 tournament in Cote d’Ivoire will see 24 teams playing 52 matches across six stadiums with Visa providing its digital payment technology at all venues and for tickets bought in-person and online.