MTN Group has rebranded its digital wholesale and infrastructure services firm MTN GlobalConnect (MTN GC) to Bayobab.
The company says the new identity will now see the company morph into two distinct businesses Bayobab Fibre and Bayobab Communication Platforms.
“The brand change from MTN GlobalConnect to Bayobab reflects the change underway to position the business as a world-class, Africa-focused open-access digital infrastructure platform serving not just MTN but other third parties as customers.” MTN Group President and CEO Ralph Mupita said.
”We will also bring strategic partners into the business over time who will provide skills and capital to support and accelerate the growth of this business.” the CEO added.
Inspired by the Baobab tree – which many recognise as the “tree of life”, MTN Group says Bayobab is the enabler of the digital connectivity value chain across the African continent.
The rebrand is the first step in the business transformation journey since announcing MTN Group’s Ambition 2025 strategy to structurally separate its fibre business, targeted for completion by 2024. This will enable Bayobab to unlock value within the business, attract strategic partners, and comply with local regulations across its key markets.
Commenting on the rebrand, Frédéric Schepens, Bayobab Group CEO, said “As a young entrepreneurial business delivering value through open next-gen digital solutions, we believe Bayobab best encompasses our vision of connecting Africa and ensures we add meaningful value across the continent.”
“Our strategy has borne much fruit, as evidenced by our performance and delivery. We are well-positioned to open a significant digital doorway that bridges Africa’s digital divide to connect communities,” Schepens added.
Looking ahead, Bayobab will continue investing in the business and its people to achieve its strategic goals. The company says it will remain committed to forging strong global partnerships that connect the unconnected, deepening internet adoption to accelerate Africa’s vision for digital transformation.
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