Finnish mobile phone manufacturer, HMD Global, the company that owns the Nokia brand has announced that it plans to assemble some Nokia smartphones in Kenya.
The company said plans are at an advanced stage to actualize this plan with trials currently underway.
The company has been in the Kenyan market since 2017. It started off by selling entry-level smartphones to medium and high-end devices. However, after failing to capture a sizeable market, the company retained its feature phone brands and revived the Nokia 3310 among others. Nokia has stuck to the feature phones market, capitalizing on the huge masses who still need cheap devices.
In an interview with TechTrends Media back in 2019, Gerald Muthwale, HMD’s Kenya Technical Account Manager said the company bidding to become the number one smartphone brand in the Kenyan market.
‘’We are at a place where we’re fighting to gain. We’re not fighting to retain customers, we want to gain more customers’’ Gerald said.
HMD Global has also announced that it will be offering device financing options for customers.
The company recently introduced the Nokia G22, its first phone purposefully designed with reparability at its core. The company partnered with iFixit to offer official parts and repair guides online. The Nokia G22 allows users to replace a damaged display, bent charging port, or flat battery – even after the phone’s warranty has expired.
On Thursday, HMD Global also unveiled the Nokia G60 5G in Kenya, its most eco-friendly G-series device to date.