Samsung launches a consumer electronics focused online brand store in Kenya

Samsung Electronics East Africa has today announced the launch online brand shop targeting online consumers in Kenya. The online shop has been launched in partnership with BrandCart Limited and will focus on the consumer electronics segment.

The launch comes at a time when online shopping is at an all-time high in the Kenyan market.

“Internet accessibility has created an increase in online shopping in Kenya, therefore we want to ensure that all Samsung electronics are available to customers at the convenience of their fingertips” said Mr. Sam Odhiambo Samsung Electronics East Africa Head of Consumer Electronics Division. 

The online brand shop will stock a wide range of Samsung electronics including televisions, fridges, microwaves, sound-bars, among others.  The platform will also allow for multiple payment options such as mobile banking among others. There will be delivery options to every corner of the country allowing for all Kenyans to make purchases from the platform free of charge. Additionally, customer can pay for their goods upon delivery.

“40% of Kenyan’s are connected to the internet. That means we have a potential customer base of 22 million Kenyans ready to shop on the platform. We have a wide range of products that meets every Kenyan’s needs and budgets. We have televisions, fridges, washing machines from as low as 24,000 Kenya Shillings” added Mr. Sam Odhiambo.

The online brand shop is accessible through It allows customers to explore electronic products of their choice as well as compare from a range of items before making a purchase decision. 

Through the platform customers can learn about new technologies on Samsung products such as the Bespoke range of fridges, the Neo QLED range of televisions, the Crystal UHD TVs, the Frame TV among many other interesting models. The launch of the Samsung online brand shop comes with great discounts as well as great prizes for the first 100 people who make a purchase online.

All electronics purchased on the platform come with a 24 months’ warranty for QLED & UHD TVs and 12 months’ warranty for all other products courtesy of Samsung Electronics.

Also present at the launch included Mr Joseph Wesonga, Product Manager BrandCart, among other Samsung and BrandCart representatives. 

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