Huawei’s Petal Search Now Features a Direct Link to e-Commerce Site Jumia

Petal Search is Huawei's answer to Google Search

In March this year, Huawei Mobile announced a massive upgrade to its Petal Search. The upgrades improved some important aspects of the app, making the search engine a more intuitive and result-oriented app, delivering better user experiences while searching for games, apps, etc.

And now Huawei has announced a partnership with Africa’s e-commerce leader Jumia. The partnership will enable customers searching for products on the Petal Search shopping channel to conveniently click through to the Jumia product page and buy instantly. 

The partnership additionally welcomes JumiaPay to HUAWEI AppGallery. The financial services platform allows users to top-up airtime, pay utility bills, redeem coupons, and conveniently pay for a plethora of lifestyle offerings. 

“We are pleased to partner with Huawei and provide users with access to Jumia’s unique online shopping experience for quality products at the best prices. This partnership confirms our passion and combined efforts to provide innovative shopping solutions that make life easier for consumers. Through our marketplace, consumers instantly browse over 40 million products and will enjoy fast delivery in the countries where we operate. HUAWEI AppGallery users can also have the opportunity to pay and redeem conveniently through JumiaPay,” said Jeremy Hodara, co-founder and co-CEO of Jumia.

Petal Search is Huawei’s answer and comes pre-installed on new Huawei smartphones running on EMUI 10.1 or later. Huawei says it has over eight million monthly users, including consumers across the Middle East and Africa.

This partnership with Jumia gives the e-commerce platform access to millions of these Petal Search users, and enables them to directly and conveniently click-through the online marketplace.

“Our partnership with Africa’s leading e-commerce platform Jumia is a testament to our continuous efforts in positioning Huawei Mobile Services as a leader in technology innovation, with a view to making lives easier. By bringing the Jumia catalogue to Petal Search users, we are proud to transform our users’ shopping experience, reducing their browsing time and enabling them to conveniently access products through the shopping channel.” Adam Xiao, Managing Director of Huawei Mobile Services in the Middle East and Africa, Huawei Consumer Business Group, said.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

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