ASUS has introduced its new laptop models, ZenBook, VivoBook and TUF Gaming into the Kenyan market as it seeks to boost its market share and expand into the wider East African markets.
Speaking in Nairobi, ASUS Regional Manager for Africa, Israel and Turkey Bora Aras said boosting the company’s operations in Kenya was an essential part of expanding its footprint in the East Africa region.
“ASUS is making a concerted effort to tap into the growing opportunities in Africa and bolster its operations in the region with strategic investments,” adding that this is an important first step towards unlocking the east Africa region and eventually expanding its presence in the African continent.”
Benjamin Yeh, ASUS E.EMEA General Manager PC & Gaming, said the company was banking on its innovation prowess to capture and grow the Kenyan market.
“Kenya is one of the promising and key markets for ASUS in Africa and we are happy to launch our latest products in Nairobi today. At ASUS, we strongly believe that our passion for new technologies fits perfectly with Africa’s young and ambitious population’s expectations.’’
ASUS says it now controls 20% of the PC market in Kenya and hopes to grow this by introducing highly innovative products and expanded presence.
“We also seek to serve and eventually develop other regional markets like Uganda, Tanzania and Rwanda out of Kenya,” said Simplice Zaongo, the Business Development Manager for Eastern and Southern Africa, adding, “The Kenyan market has been receptive to our products.”
The ASUS ZenBook 13 (UX333) and the ZenBook 14 (UX433) will be available from March 1st in Kenya from 149 990 Ksh.
The company established a legal entity in Kenya three years ago with the express aim of growing its mobile PC business in the African market. The company also runs operations in Nigeria and South Africa.
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