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Twiga Foods appoints new CEO

Twiga Foods on Tuesday announced the appointment of Charles Ballard as its new Chief Executive Officer (CEO).

Charles takes over from Peter Njonjo who left the agri-tech firm in December last year. Njonjo had served as the CEO for a decade before his resignation.

“We are delighted to welcome Charles as our new Chief Executive. His deep understanding of the Kenyan e-commerce and retail landscape, his proven operational grip, his entrepreneurial drive, and his passion for the Twiga Foods opportunity make him the ideal leader to steer Twiga into its next phase of growth and success.” Hein Pretorius, Chairman of Twiga’s board of directors, said.

With a career spanning over 15 years, of which 9 years in the Kenyan market, Ballard brings a wealth of experience in e-commerce, retail, and financial services. Most recently, Ballard was CEO of Jumia Kenya.

Welcoming his new appointment as Twiga CEO, Ballard, expressed optimism for the opportunity:” I am honoured to lead such a talented team at Twiga Foods during this pivotal time. With our unique value proposition, we are ideally positioned to seize key market opportunities.” 

He observed that Twiga Foods was in a good position to enhance its operations, technology, and user experience to create significant value for all stakeholders and the ecosystem. “I am deeply committed to developing our team and fostering a culture of collaboration and excellence that will drive us into our next phase of growth.”, he concluded.

As CEO, he will oversee all aspects of Twiga’s business supported by the other senior leaders – Chief Operating Officer Anjan Dasgupta, Chief Technology Officer Paul Bombo, Chief People Officer Susan Kiama, and Chief Financial Officer Zuber Momoniat. The appointment of a new CEO will bolster Twiga Foods’ ambition to continue to deliver on its mission to transform food supply chains in Africa.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

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