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Uber and Google partner to launch empowerment program for women drivers


Ride-hailing company Uber has launched a community-based women empowerment initiative for women drivers and delivery partners using the platform in Nairobi.

The initiative dubbed GigSister is intended to connect, grow, and empower a community of women drivers and couriers on the platform through an array of initiatives.

The program, which has already achieved success in parts of Europe and the UK, sees Uber teaming up with like-minded partners, including Google and L’Oreal, to uplift and empower women through mental health support, motivation, and self-promotion, as well as self-defense training.

Uber’s Head of Communications East and West Africa, Lorraine Onduru said that the platform will eliminate barriers for women in the gig economy.

“We want to support women, provide them with a platform to network, and make them feel empowered to get into the tech space, and make a living out of it.”

The training is designed to equip the earners with leadership tools they can use to position themselves for success in running their businesses.

Dorothy Ooko Head of Communications & Public Affairs, Africa at Google added, “We are pleased to partner with Uber to roll out the #IAmRemarkable training which will help more women celebrate their achievements in the workplace and thrive in their businesses in the tech space. We believe this is a step in the right direction to ensure that women are equally equipped with the information, support and opportunities they need.”

With the gender gap in ICT in Africa being at 23 percent, the African Union strategy for Gender Equality and Women’s Empowerment aims to enable women and girls to become more active users and influencers of the technological space. The aim is for women to unlock greater gender-enabling e-solutions for funding.

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Simon W Nderitu

Simon is a tech enthusiast who keeps a close eye on emerging technologies, startups and the general business environment. You will often catch him totally immersed and drooling over Artificial Intelligence, Machine Learning, Virtual Reality, Augmented Reality, IoT and just about any other tech that promises to revolutionize the way we live. Send tips to snderitu@techtrendske.co.ke

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