Facebook’s parent company Meta has launched “Creators of Tomorrow”, an initiative aimed at supporting upcoming artists utilizing its platforms, specifically Facebook and Instagram.
The global campaign highlights creators breaking out amongst their communities online and showcasing the best-in-class approach to video formats, technology and interactive entertainment. Artists from Europe, the Middle East and Africa have been selected for the program, with the company saying more countries will be brought on board in the coming days.
Moon Baz, Creator Partnerships Lead, Middle East, Africa and Turkey, Meta said, “With this campaign, we aim to highlight creators who are innovating through tools such as Reels and short-form video content formats, as well as those who are leveraging, exploring new content formats such as AR/VR. We are excited to work closely with these creators, and we’re committed to helping them grow their audience, build a business and unlock new possibilities for the future as we build for the metaverse.”
From Kenya, comedian Crazy Kennar and media personality Sheila Kwamboka, alias “Kwambox” have been selected for the program. There are 10 content creators from Sub-Saharan Africa who have been selected to participate in the program.
Over the next year, Meta will work with participants to help them expand their audiences and turn their passions into professions across its technologies.