Spotify has launched its self-serve ad platform, Ad Studio, in Kenya. The audio streaming platform also launched the platform in Jamaica, Nigeria, Ghana, Tanzania and Uganda making the advertising medium available to even more artists around the globe.
Ad Studio is a tool on the Spotify platform that allows artists, brands and businesses to easily run audio and video ads. Advertisers can create a campaign within minutes, and the platform provides flexibility and control to set up and manage campaigns in real time.
Never made an audio ad? Spotify makes it easy — you can build a custom audio ad for free right in Ad Studio, in as little as 24 hours.
Spotify has already launched Ad Studio in other markets, including America and Europe, and says it looks forward to the impact this will have in emerging markets like Sub-Saharan Africa, where audio streaming is on the rise.
To advertise with this tool, advertisers need to spend a minimum of KES 27,000. Ad Studio provides advertisers with free audio creation tools including background music mixing, voiceover talent, audience targeting and real-time reporting.
“Reaching audiences with Spotify Ad Studio is efficient and easy,” said Christopher Li, Director of Digital Planning & Products APAC at Live Nation and Spotify Ad Studio user. “You can decide to target listeners by genre preferences, interests, and context, etc. It only takes us a few minutes to create a campaign, and the free voiceover service saves a lot of effort, too.”