Advertising
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News
Kenya is World’s Fastest-Growing Internet Ad Market, PwC Report Says
A new report by PricewaterhouseCoopers (PwC) has flagged Kenya’s internet advertising market as the fastest-growing in the world. The PwC…
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News
Why Outdoor Advertising is Important for Brand Visibility
You see it every day—billboards on highways, posters at bus stops, digital advertising screens in shopping malls, and even ads…
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News
Preventing Ad Fraud with the Help of IP APIs
Ad fraud has become a major challenge for digital advertisers, siphoning off billions in wasted ad spend each year. Fraudulent…
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News
Airtel Africa targets advertisers and agencies with new ads platform
Airtel Africa has announced the launch of Airtel Ads, marking its official entry into the advertising industry. Airtel Ads will…
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News
G Media designs successful campaign for Ethio Telecom’s Tele Birr Super App Launch
Africa has long been a breeding ground for innovation and creativity. In recent years, an increasing number of innovative companies…
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News
Broadcasters in Uganda petition Parliament on adverts
The Committee on ICT and National Guidance is to consider a petition by the National Association of Broadcasters (NAB) on…
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Startups
Kenyan startup Wowzi is connecting influencers with ad agencies
The modern advertising space is nothing like we knew ten years ago. Well, not really, but a lot has changed,…
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News
Kenyan startup Wowzi raises $3.2 million seed funding to expand across Africa
Kenyan startup Wowzi has raised $2 million in seed funding to expand its digital marketplace across Africa. The round was…
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CLOUD
![[Column] Simon Ngunjiri: The public cloud market is getting bigger in Africa](https://techtrendske.co.ke/wp-content/uploads/2021/11/PublicCloud-390x220.png)
[Africa Cloud Review] Simon Ngunjiri: Digital Marketers and now taking full advantage of cloud
Most African organizations are turning to the cloud to help them succeed in the face of the growing demand for…
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Apps
Spotify launches its self-serve ad platform in Kenya
Spotify has launched its self-serve ad platform, Ad Studio, in Kenya. The audio streaming platform also launched the platform in…
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Featured
Stivo Simple Boy features in Odibets’ latest advert
For Stivo Simple Boy, becoming a household name had never crossed his mind even in his wildest dreams. The man…
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News
Mdundo Signs a Ksh. 11 Million Advertising Deal With SportPesa
Nairobi-based Pan-African music streaming service, Mdundo has signed a one-year advertising partnership with leading sports betting and entertainment company, Sportpesa.…
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News
Entertainment, media, and advertising revenues in Kenya to hit Sh900 billion by 2025, PwC
Entertainment, media, and advertising companies in Kenya are set to reap from rising spending even as traditional components of the…
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BUSINESS
The Facebook Ad Boycott Campaign is Gaining Steam
Advertisers around the world are joining the Facebook ad boycott organized by several civil rights and other advocacy groups. In…
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BUSINESS
Jumia Advertising now official, opens its platform for brands to advertise
Three weeks ago, Jumia Kenya CEO, Sam Chappatte, through a LinkedIn post revealed that the e-commerce giant was planning to…
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Startups
Why Startups Cannot Ignore Digital Marketing
The universe is now digitalized and its benefits can’t be ignored. Digital advertising is an inventive technique and it is…
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