South Africa’s emergency marketplace AURA secures $4.7m Series A funding for global expansion

AURA, a South-African security and medical response marketplace has secured $4.7 million in a Series A funding round, led by  MultiChoice Group (MCG).

KLT Holdings and Buffet Investments also participated in the funding positioning AURA favourably for its global expansion plans.

AURA is a marketplace that enables anyone to access the closest vetted private and public security and medical response unit to their location – anywhere, anytime – using a connected device.

Warren Myers, Co-founder and CEO at AURA said, “South Africa has one of the most advanced private security and emergency response industries which has the capacity to ensure safety to a greater number of people who might not currently have access to it. AURA enables seamless and affordable ways for anyone to get immediate and trusted access to both private and public emergency response resources in an emergency, creating a world where everyone is safe.”

AURA is already a leading marketplace of its kind in SA, with over 400,000 active users on its network. The company expanded to East Africa and the UK earlier this year and the new funding deal will see it outpace its already-impressive growth trajectory.

Calvo Mawela, Group CEO of MultiChoice said, “To accelerate the evolution of our ecosystem by offering additional value-added services to our customers, we are investing in scalable and innovative technology platforms like AURA. Not only does it strengthen our service offering and enhance long-term value creation for shareholders, but it also drives economic development and job creation.”

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Reginah Wamboi

Reginah is a seasoned Kenyan journalist with a keen interest in business and African startups. Send tips to or

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