Safaricom’s Bonga For Good initiative which was launched by the telco on 3rd April 2020, came to an end on 4th June. The program was aimed at helping Kenyans navigate through the tough economic times brought about by the pandemic.
Bonga For Good saw over 600,000 customers donate points worth over KES 330 million. Besides, Safaricom says customers have redeemed more than 1 billion Bonga points in two months.
Majority of users who redeemed their points channeled the cash to Food and household items, solar-lighting solutions, and entertainment. Over KES 150 million being redeemed from points transferred from one person to another.
“I commend Kenyans for standing with each other during this time of need. Even as Bonga for Good comes to an end, we are cognizant that a lot of Kenyans still need to access essential goods and services, that is why redemption of points at Lipa Na M-PESA merchants will remain a permanent feature of our loyalty scheme,” said Peter Ndegwa, CEO, Safaricom.
Although the program has already been closed, Safaricom customers who still want to redeem their points can do so at various Lipa Na M-PESA merchants across the country at KES 20 cents per point. Bonga points can also be used to purchase devices and accessories at any Safaricom shop or to convert them into airtime by dialing *126#.