[Podcast] What makes a startup African?

In this episode of our Africa Startup Roundup podcast, Nick and Allan discuss the recent listing of Jumia New York Stock Exchange. The listing stirred so many questions about what defines a startup as African.

Jumia is currently active in 14 African countries with more than 81,000 active sellers transacting online with millions of consumers. The e-commerce platform says it directly employs more than 5,000 team members in Africa. This are some of the arguments it is using to brand itself as African.

Listen to the podcast below together with some inserts from an interview I had with Jumia Kenya MD Sam Chappatte about the listing.

Africa Startup Roundup is a weekly podcast recorded at our Portable Voices studios highlighting the startup landscape in Africa.

Do you run a startup or want to be featured in our next episode? Drop me an email nkanali@techtrendske.coke. Missed our last episode, you can listen to it here.

Have anything to add to this story? Leave us a comment in the comments section below. In the meantime, follow or subscribe to our Africa Startup Roundup newsletter to ensure you don’t miss out on any future updates on African Startups.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

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