Zamara Group has announced that its digital pension plan Fahari Retirement Plan can now be accessed via the popular messaging platform WhatsApp.
The Fahari Retirement Plan is a fully digitized pension/savings solution that is accessible to any Kenyan through multiple channels including USSD code, Website and Agents.
This development Zamara Group Chief Executive Officer Sundeep Raichura says highlights the company’s quest to accelerate and enable digital and financial inclusion in Kenya by providing easy access to financial solutions.
“With a reach of more than 12m users in Kenya — more than any other app in the country — using WhatsApp we are uniquely positioned to bring more people into the pensions and insurance ecosystem” said Raichura.
“We will leverage this messaging platform to help address the challenges of financial literacy and deliver micro pensions in Kenya” he added.
To register for the Fahari Retirement Plan on WhatsApp users will need to save the Fahari Retirement Plan number 0709 299 999 as a contact on your phone, Go to WhatsApp and text “Hi”. They will then have to follow the prompts to register.
”Using this platform, we will be able to reach the untapped market segments, particularly the youth and the informal sector and enable them to access sachet sized pension and insurance solutions through a simple, reliable, private and secure experience”. said Raichura.