Just a week after launching in Kampala, Uber has also announced its launch in Accra, Ghana. The city joins Uber;s booming network in Africa and also becomes the first city in the country to receive the service.
With over 4 million people using the streets in the Greater Accra Metropolitan Area (GAMA), Uber says there is a clear demand for Uber’s services. The World Bank reports that since 2014, mobile phone penetration exceeded 100% in Ghana, compared to 1% in 2000. The people of Ghana also benefit from increasing availability of high-speed Internet, creating the perfect environment for information technology-enabled services such as Uber.
“Accra is bustling, connected city that Uber is proud to be launching in. It’s rapid growth and multiple ethnic communities make it an exciting place to introduce our service.” Alon Lits, General Manager for Uber Sub-Saharan Africa said.“At Uber, we bring the world closer together by connecting global citizens to transport in a growing number of cities. We see Accra as a natural fit, because its people are willing to embrace innovation and technology and love products that are cool, exclusive and offer a new experience. We are able to deliver just that, safely, reliably and affordably.”
“Our platform contributes to a broader evolution in global transportation where riders are empowered to access transport on their terms, in a way that is useful to them and sustainable for our cities. We are excited to add a the vibrant, growing economy of Accra to our global network.” added.
Uber is celebrating its launch in Accra by providing free rides. Ghanaians can try out the new service by accessing their complimentary rides on the Uber app (insert dates and times here).