Safaricom launched the third edition of its BLAZE Be Your Own Boss youth engagements, which will this year be held in Mombasa, Kisumu and Machakos counties.
Be Your Own Boss (BYOB) will be preceded by a week of on-ground and in-campus activations and followed by a three-day creation camp, where 350 young, passionate BLAZE subscribers will be immersed in intensive training to equip them with skills to succeed in their chosen fields. The fields include creative arts (fashion, photography, graffiti, music, film and television), agriculture, retail and manufacturing.
To deepen knowledge and skills sharing during the creation camps, BLAZE has partnered with Huawei, Centonomy, design thinking firm Bluesky Innovations, eMobilis Mobile Technology Institute, and Wezesha, a youth employment partnership between the Safaricom Foundation and Generation – a multi-country employment to education programme. These partners will provide a mix of content, training and employment opportunities to BLAZE subscribers who attend the creation camps.
“From the insights gained during the first two seasons, this year we will focus on empowering Kenyan youth by offering training programs designed to build entrepreneurial skills for economic empowerment, especially in unconventional careers such as the arts. We will also be partnering with Wezesha and Huawei to guide BLAZERs to entry level jobs in fashion, retail, agriculture, financial industry and technology,” said Charles Wanjohi, Interim Director of Consumer Business – Safaricom.
“Kenyan youth are among the most innovative, driven people in the country. They are passionate, and are willing to work hard to achieve their dreams. Our role as a brand is to find ways to create opportunities that will empower them as they chase their aspirations. That’s what BYOB is all about,” said Mr. Wanjohi.
The BLAZE BYOB summits and creation camps will culminate in the BYOB TV show, in which 12 Kenyan entrepreneurs aged between 18 and 26 years old will compete for a chance to win a grand prize of KES 5 million in a reality TV-style competition.
The first season of the TV show saw 19-year-old fashion designer Valentine Nekesa win the grand prize, while Brian Rono, a potato farmer from Eldoret, emerged the last boss standing in the second season. Brian will be joined by season 2 runners up Daisy Wanzala and Monica Nyawira as young mentors during the Mombasa Summit.
The first BYOB Summit of the season will be held at the Mombasa Sports Club on Friday, 27th July.