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Samsung records a 50% increase in pre-orders for the Galaxy Z Flip 4 and Z Fold 4 in Kenya


Samsung’s local office says Galaxy Z Flip 4 and Z Fold 4 pre-order season has been the most successful yet with a 50% increase in pre-orders compared to pre-orders for the previous Foldable.

This is according to the Director of Mobile Experience Division, Samsung Electronics East Africa Limited, Mr. Charles Kimari.  

The pre-order for the Samsung Galaxy Z Fold 4 and Z Flip 4 started on 11th August and ended on 4th September 2022.

“This year we have seen the Samsung Galaxy Foldable do quite well during the pre-order period. We had intentions of ending the preorder on 31st August; however, due to demand and request for an extension we opted to add a few days to enable those who haven’t made their pre-orders to do so as we aim to officially end on 4th September,” said Charles

Charles notes that the Galaxy Z Fold 4 continues to make an impression in the C-suite with a majority of pre-orders being from top business position holders. ‘’In previous years the Fold has always been the driver for the Foldable smartphone category but this year we have seen a shift in purchase trends and we can attribute this to the acquisition steps we have taken like the partnership with Badili Africa who offer trade-in service and Aspira Kenya who allow our customers to acquire the devices and pay within 6 months attracting 0% interest,” adds.

Samsung Galaxy Z Fold 4 which comes with 12GB RAM and 512 GB internal storage is retailing at Kshs. 256,999 whereas Galaxy Z Flip 4 which comes with 8GB and 256GB internal storage is retailing at Kshs. 142,999.

The pre-order offers include – Galaxy Z Fold 4 that came with Phone Cover, S-Pen, Samsung Care Plus, 24-month Warranty, and trade-in service with Badili Africa where Kshs 25,000 will be topped up on Galaxy Z Fold 4 over the traded-in phone value.

Galaxy Z Flip 4 came with a Clear Slim Phone Cover, Samsung Care Plus, 24-month Warranty, and trade-in service with Badili where Kshs 20,000 will be topped up over the traded-in phone value.

After conclusion of the pre-order period, the Samsung Galaxy Z Fold 4 and Z Flip 4 will be available for sale at all Samsung experience stores and Dealer stores Nationwide. Both smartphones come with Samsung Care+ which allows for one free screen replacement on accidental damage as well as device maintenance for any other issue that might occur.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech, business and African startups. Founder and Editor For TechTrendsKE. Nixon is also the East African tech editor for Africa Business Communities. Send tips to nkanali@techtrendske.co.ke.

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