All Safaricom Customers will be able to access Digital Newspaper for a promotional price of Ksh.20 per day for the next two months.
Safaricom has partnered with media houses in Kenya in this new innovation that will see the newspapers made available to the customers. The price will be deducted from a customer’s airtime enabling them buy newspapers daily. Each purchased issue will be available for 7 days.
“We are pleased to be part of this initiative, which is a demonstration of our commitment to fuse journalistic creativity with digital innovation in a collaborative venture that we hope will bring value to our esteemed readers and give customers easy access to our newspapers during the pandemic period,” said Orlando Lyomu, CEO, The Standard Group.
The Ksh. 20 price per newspaper includes data usage meaning a customer’s data bundle will not be consumed when reading through each paper. No registration or signup will be necessary neither will customers be requested to download and install any application.
To access the service, users will need to visit Safaricom.com and select the “Discover” option followed by “Newspapers”, upon which a customer will see newspapers available for purchase.
Customers will need to have their data on when accessing the portal as each purchase is linked to their mobile phone number for ease of access.
In addition to the portal, customers can also dial *550# to purchase the newspapers. Purchased publications will appear under “My Newspaper” tab for 7 days after purchase.
“The world is quickly evolving to be digitally-led and we see our customers increasingly seeking ways in which they can achieve their goals by tapping into the convenience of their smartphone. We are glad to partner with media houses to digitise the newspaper channel and make them available on the mobile phone,” said Peter Ndegwa, CEO, Safaricom.
Newspapers currently available from the Standard Group include The Standard, Saturday Standard, Sunday Standard and The Nairobian. Nation Media Group will have Daily Nation, Saturday Nation, Sunday Nation and The Business Daily.
The initiative is part of Safaricom’s contribution in the fight against COVID-19 by empowering customers to conveniently access the newspapers even as they limit their movement.