Safaricom has announced the appointment of Mr. Peter Ndegwa as the company’s Chief Executive Officer effective April 1, 2020. Ndegwa joins Safaricom from Diageo where he is the Managing Director of Diageo Continental Europe.

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Peter now takes over from Michael Joseph who has been acting as the interim Chief Executive Officer of Safaricom following Bob Collymore’s death in July this year.

”Peter brings a wealth of experience in General Management, Commercial and Business Strategy, Sales and Finance Operations, having spent over 25 years in various roles within the Financial Services and Fast-Moving Consumer Goods (FMCG) sectors in Africa and Europe.” a statement from Safaricom reads. 

In his current role, Peter Ndegwa oversees the operations of Diageo PLC in 50 countries in Western and Eastern Europe, Russia, Middle East and North Africa region. He had previously served for seven years as CEO in Guinness Nigeria PLC and Guinness  Ghana Breweries PLC, where he transformed the two operations to deliver a double- digit growth by investing in people, introducing new brands and reorganising the businesses. 

Prior to that, Peter served for eight years across a range of senior Executive Director roles at EABL (a Diageo subsidiary) based in Nairobi. Serving as the Group Chief Finance Officer (CFO), Group Strategy Director, Sales Director, and as an Executive Director on the EABL Board. 

”We are confident that Peter will carry on our vision of transforming lives while keeping us focused on meeting our customers’ needs and holding us to our new commitment of being Simple, Transparent and Honest.” the statement reads. 

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