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CMM PR launches 2nd edition of mentorship programme for African female tech founders


C. Moore Media International Public Relations (CMM), a New York-headquartered PR agency focusing on the US, UK, and African markets, announces the second edition of The Future is Female Mentorship Program

The initiative is a complementary Public Relations (PR) and communications mentorship program dedicated exclusively to African female tech founders.

CMM launched the program last yearto give back to the female entrepreneurs and founders in the African tech scene when businesses around the world were reeling from the effects of the pandemic. It was created to support African female tech founders who often are unsupported in the male-dominated tech world.

The inaugural program saw 12 female-led startups, including Movemeback.comEasy MatatuRPA nuggets, and others, selected from a pool of just under 140 applications from 18 African countries to take part in the three-month program. 

This year, CMM is expanding the program with new partner announcements and increasing the cohort of selected African female founders from 12 to 25. It is aimed at African women based on the continent or in the diaspora and are launching or growing a tech business for African markets or serving Africans in the diaspora. 

Participating African female tech founders of early-stage startups will be provided with the PR and communications insights, knowledge, and skills needed to gain visibility and grow their business. 

The program will be delivered virtually, and the mentees participate in masterclasses and sessions customized to the specific needs of their sector and business. During the mentorship program, female founders will learn insights into the fundamentals of PR and communications for tech startups, including how to create a communications plan, incorporate storytelling into your business communications with multiple stakeholders, and more. 

During the selection process, CMM will give special consideration to startups that focus on health, education, finance, agriculture, and sustainability. In addition, startups that provide solutions and address the needs of African women and girls will also receive special consideration.

Application for program will open at noon (WAT) on Monday, June 7, 2021, and close at 11:59 pm (WAT) on Monday, July 5. Successful female founders will be announced on Monday, July 26.

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Nixon Kanali

Tech journalist based in Nairobi. I write about tech, business and African startups. Founder and Editor For TechTrendsKE. Nixon is also the East African tech editor for Africa Business Communities. Send tips to nkanali@techtrendske.co.ke.

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