Apple shipped a total of 45.1 million iPhones in the April to June quarter, says Canalys. The iPhone maker had an impressive quarter compared to other smartphone makers who saw a decline in shipment.
On the other hand, the global smartphone market continued to decline, plummeting by 14 pc in Q2.
Apple’s case was unique, standing out as an outlier in the heavily affected smartphone market due to COVID-19. The company saw shipments increase by an impressive 25% YoY even as it’s serial competitor Samsung reported “weaker” smartphone sales – Canalys estimates suggested Samsung’s phone sales plummeted by a whopping 30 pc.
iPhone 11 was the best-seller for the company in the quarter accounting for almost 40% of total sales. At number two was the ‘budget’ iPhone SE accounting for around 28% of Apple’s global sales volume.
However, Tim Cook, Apple’s CEO says the pandemic is affecting the iPhone and wearables more than the Mac and the iPad citing shifts to work from home and remote learning trends. Still “iPhone did better than what we expected,” says Cook.
Canalys projects that the “iPhone SE will remain crucial to prop up volume this year, amid delays to Apple’s next flagship release.”
Delayed iPhone 12 Series
Apple has confirmed that the iPhone 12 series will be available a little later and not in September as usual.
“Last year we started selling new iPhones in late September, this year we expect supply to be available a few weeks later,” said Apple CFO Luca Maestri in an earnings call.
China, one of Apple’s key markets and the world’s largest smartphone market, saw shipments increase in impressive amounts. Shipments grew by 35% to reach 7.7 million units. In the US, Apple recorded double-digit growth as well for the quarter, year-over-year.
Apple is still number three in the smartphone market behind Huawei – the new market leader – and Samsung.