Binance Reaches 321 Million Users While Expanding Into Traditional Finance

Binance has reported more than 321i million registered users across more than 100 countries, marking its ninth anniversary with fresh milestone that underscore the continued expansion of the global cryptocurrency market and the company’s growing presence beyond digital asset trading. These latest figures have come as the world’s global cryptocurrency has reached more than 741 million people, a big increase from less than 6 million users when since when Binance was launched in 2017.  According to the exchange, its customer base is now representing approximately 43% of all cryptocurrency holders globally, with registered users increasing by around 7% during the first half of 2026.

Binance has also reported a continued growth in in trading activities, revealing that cumulative trading volumes across its platform has exceeded US$156 TRILLION, up by 7.8% compared to the end of 2025. Institutional adoption has remained on an upward trajectory during the first six months of the year, with the institutional users rising by 9% indicating sustained participation from professional investors despite more challenging market conditions.

The cryptocurrency exchange is also accelerating its expansion into traditional financial markets as it seeks to expand its services beyond digital assets. The company introduced products including stock trading, exchange traded funds (EFTs) and pre-IPO perpetual contracts, with its traditional finance business generating more tan US$80 billion in monthly trading volume since March 2026. Binance attributes this growth to blockchain powered infrastructure that enables stablecoin settlement and continuous market access.

Among its latest offering, Binance said its direct stock direct stock trading platform, launched in June 2026, surpassed US$1 billion in assets under management within its first month while recording more than while recording more than US$3 billion in cumulative trading volume. The company’s bStocks tokenized U.S. securities platform also crossed US$100 in assets under management within two weeks of launch, with nearly half of all trading activity taking place outside regular US market hours. The expansion reflects Binance’s broader strategy of developing a multi asset financial platform that combines cryptocurrency services with conventional investment products. The company has said it aims to provide users with integrated trading, payments, savings and investment solutions through blockchain technology while expanding access to financial markets in regions with limited access to traditional financial services.  Binance has also outlined a long-term goal of serving more than three billion globally.

Binance Co-Chief Executive Officer Yi He said that the company’s growth mirrors the rapid rise in global cryptocurrency adoption over the past nine years and reflects changing patterns in how consumers access financial services. Co-CEO Richard Teng said the expansion into stocks, ETFs and tokenized securities is intended to provide users with wider investment opportunities while strengthening confidence in the platform.

To commemorate its ninth anniversary, Binance has launched a global campaign dubbed Built by You. The initiative includes an interactive digital experience highlighting different parts of the Binance ecosystem alongside up to US$4.5 million in rewards for participants.

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