Africa Skills Hub (ASH), a Ghana-based organisation supporting youth, women, and small businesses, has rebranded to ASH Africa as it moves to scale operations across the continent and widen its development mandate beyond skills training.
The rebrand, announced as the organisation marks its 10th anniversary, coincides with the launch of a 2026–2030 Strategic Plan targeting annual support for more than 500,000 youth, women, and SMEs by 2030, a significant step up from its current reach across all 16 regions of Ghana and several other African countries.
ASH Africa was founded in 2016 as the Africa Internship Academy, initially focused on youth employability and internship access in Ghana. It evolved into Africa Skills Hub in 2020, broadening its work to include enterprise development, financial inclusion, SME support, digital skills training, and market systems strengthening.
The transition to ASH Africa represents a further strategic shift, from delivering standalone training programmes to building what the organisation describes as interconnected systems linking people to skills, capital, enterprise, and markets.
Executive Director Daniel Amoako Antwi said the new identity reflects both the scale of work already underway and the organisation’s long-term continental ambitions.
“We have evolved from delivering standalone training programmes to building interconnected systems that link people to opportunity. The transition to ASH Africa reflects both the scale of the work we are already doing and the future we are committed to building,” he said.
Since 2016, ASH Africa has trained more than 40,000 young people in employability, digital, and entrepreneurial skills, and supported over 30,000 women through tailored enterprise development initiatives. Its programmes have facilitated the transition of more than 15,700 young people into employment and contributed to the creation of nearly 11,000 jobs.
The organisation has additionally supported over 9,200 MSMEs in adopting sustainable business practices, while enabling the disbursement of GHS 10.8 million in micro-loans to strengthen financial inclusion.
Under its new identity, ASH Africa’s strategy centres on five areas: skills development, SME growth, market access, digital inclusion, and data-driven advocacy. The organisation said its systems-based approach is designed to close gaps between skills acquisition, capital access, business growth, and market participation, barriers it identifies as central to the continent’s inclusive economic development challenge.
The rebrand will be marked through a series of engagements celebrating a decade of impact and outlining the organisation’s vision for Africa’s economic transformation.
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