Safaricom Unveils M-PESA Sokoni Festival Offers for Customers
As Safaricom celebrates its year-long 25th anniversary in October this year, the telco has announced a nationwide campaign, “M-PESA Sokoni Festival,” aimed at rewarding its customers across the country with exciting product offers such as devices, electronics, household items, beauty and fashion products, travel, and more.
The celebrations will bring together more than 150 local and national businesses from across the country, offering ‘deals kuruka’ that will allow customers to enjoy credible discounts on various products.
The two-month campaign is part of the ongoing M-PESA at 18 celebrations, distinguishing M-PESA’s transformative role in Kenya’s digital and financial landscape and the positive impact it has had on the lives of millions of Kenyans.
According to Safaricom CEO Dr. Peter Ndegwa, the M-PESA Sokoni is a unique family-friendly event where customers will enjoy amazing deals, great entertainment, and an opportunity for business owners to showcase their products and services, and also connect with their customers.
“As Safaricom, we pride ourselves on being the biggest supporter of Kenyan passion points through music, sports, and culture, and the M-PESA Sokoni Festival is a great opportunity to showcase this. For those who will not manage to come physically, the offers will also be available on our e-commerce platform, Masoko.com,” he added.
The campaign will commence in Mombasa, with several activities lined up throughout the week, beginning with Safire Connect – a forum that brings together like-minded individuals to exchange ideas on hustle, personal branding, opportunities within the community, and financial wellness.
The event will be accompanied by a program of the M-PESA Foundation, “Wezesha Mama.” This will bring together women’s groups from the region for financial and digital literacy training, as well as an opportunity to access seed capital to boost their business activities.
Safaricom will also hold regional M-PESA Agents Awards to recognize and award M-PESA agent stores that have shown exemplary performance over the previous year.
The company’s agendas will also benefit businesses across the country with ‘Grow with Safaricom Businesses,’ aimed at empowering SMEs with the knowledge and skills that can help them accelerate their growth and overcome various challenges, such as a lack of digital marketing skills and digitization of their operations, among others.
The coastal tour will terminate on Saturday, 7th June, at Mombasa Sports Club Grounds with the M-PESA Sokoni Festival.
This campaign will enable Safaricom customers to learn and be empowered by various Safaricom products and services, including Ziidi MMF, Taasi Till and Taasi Pochi, Fuliza ya Biashara, Pochi la Biashara, Lipa na M-PESA, Safaricom Hook, Safaricom Emerald, and Masoko.
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