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Startups Selected for Britam’s BetaLab Incubation Programme Announced


Britam’s innovation hub, BetaLab, has announced the six fintech startups selected for its 12-week pre-incubation program.

Britam says these startups were chosen for their exceptional ability to address market needs within Britam and BetaLab’s areas of operation in the finance and insurance sector through insurance technology(InsurTech) and financial technology (FinTech).

The pre-incubation program will equip them with the necessary tools and support to scale their businesses.

“We are excited to collaborate with these talented entrepreneurs and support their growth journeys,” said Evah Kimani, Director of Partnerships & Digital at Britam. “Their innovative solutions have the potential to transform the financial services industry and improve the lives of Kenyans.”

The pre-incubation program is a 12-week intensive journey designed to accelerate the startups’ growth and development. Upon completion, the top three performers will be eligible for incubation within the BetaLab program.

The program is in partnership with Senior Talent, which connects highly skilled and seasoned senior business executives with business founders to help tackle their business challenges and accelerate their development and growth.

“Entrepreneurship is a noble pursuit demanding exceptional resilience and innovation. BetaLab aims to empower these six startups to overcome challenges, create impactful solutions and foster economic prosperity while inspiring a new generation of entrepreneurs” said Senior Talent Chief Executive, Nduati Maina.

The selected innovators include Zereba: A pioneering super App that offers a deposit-free rental marketplace and streamlines real estate transactions. Amsha which leverages technology to create innovative savings solutions designed to resonate with young adults. Adapo: A dedicated fintech platform empowering SMEs and startups through equity crowdfunding. Chamazetu: A digital platform transforming the management of “chamas” (informal savings groups) in Kenya. Pesaflex: Offering a secure and cost-effective bank-to-bank transaction solution to revolutionize payments for MSMEs. Medicod AI: A transformative healthcare and insurance software utilizing advanced AI to optimize medical coding and billing processes.

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By Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to nkanali@techtrendske.co.ke.

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