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NTT Data taps ex-visa director as head of marketing and demand generation

NTT DATA has announced the appointment of Thembeka Ngugi as the company’s Head of Marketing and Demand Generation for NTT DATA Middle East and Africa.

The company said in a statement that the move aims to continue the acceleration of its business growth in Africa and the Middle East.

Thembeka joins NTT DATA after almost a decade as the Senior Director of Marketing at VISA – Sub-Saharan Africa, where she provided data-driven, actionable insights and solutions.

She has over two decades of success in conceptualising strategic marketing plans and spearheading award-winning campaigns to reposition and enhance brand image. Leveraging her expertise, she will play a pivotal role in shaping and executing marketing strategies that align with NTT DATA’s vision for growth by enhancing the company’s presence across the Middle East & Africa.

Thembeka’s appointment comes at a critical juncture for NTT DATA Middle East and Africa as the company is driving growth in existing regions. With her experience working in multiple sectors across Africa such as Fintech, hospitality, media, banking, mobile technology, and fast-moving consumer goods, Thembeka is known for enhancing brand image while generating revenue and increasing profit margins. Her vision aligns seamlessly with NTT DATA’s goal to drive growth of the new and expanded NTT DATA portfolio in the Middle East and Africa region.

“We are thrilled to welcome Thembeka to our team,” says Alan Turnley-Jones, CEO of NTT DATA Middle East and Africa. “She brings a wealth of knowledge and experience to this role and with her leadership we are confident in our ability to accelerate growth in the region, deepen our engagement with clients to provide a differentiated, consistent and better client experience, and deliver through a richer portfolio of services and tailored industry solutions to meet the evolving needs of organisations across the various industries we serve.”

Commenting on her appointment Thembeka said, “Joining NTT DATA Middle East and Africa is an exciting opportunity, and I’m thrilled to be part of a team that is dedicated to driving innovation and delivering outstanding client experiences,”.

 “I look forward to leveraging my experience and bringing in a new era of growth and innovation allowing the team to continue delivering unparalleled solutions and services to our clients across the region.”

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

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