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OPPO Establishes AI Center, Announces Arrival of Generative AI Features on Reno Series


OPPO has announced the establishment of OPPO AI Center to further strengthen its AI capabilities and explore a broader range of user-centric AI products and features.

Through dedicated research and development into AI and its applications, OPPO says it plans to use the new center to create products that will enable it to bring users the latest experiences at the forefront of AI. 

OPPO says that, within the second quarter of 2024, the OPPO Reno11 Series will be equipped with advanced generative AI capabilities, including the innovative OPPO AI Eraser function and more.

These advancements mark OPPO’s dedication to pioneering the cutting edge of AI and to enhancing the accessibility of AI technology for users worldwide.

“Following feature phones and smartphones, next-gen AI Smartphones will represent the third major transformative stage in the mobile phone industry. In the era of AI Smartphones, both the mobile phone industry and user experience will witness revolutionary changes,” said Fredrique Achieng, PR Manager OPPO Kenya.

“OPPO is dedicated to becoming a contributor and promoter of AI Smartphones. We look forward to working together with our industry partners to jointly drive the innovation of the mobile phone industry and reshape the intelligent experience of mobile phones.” she added. 

Reno series to include generative AI features

OPPO’s has released its own large language model, AndesGPT, which comprises as many as 180 billion parameters. Underlying with three major technical characteristics: dialogue enhancement, personalization, and cloud-device collaboration, its capabilities focus on knowledge, memory, tools, and creation.

Following their introduction on the new OPPO Find X7 series, OPPO’s generative AI features such as intelligent object removal in phots and phone conversation summary have captured the imagination of both end users and the wider technology industry.

With smartphones and their surrounding ecosystems set to be completely transformed by AI, OPPO is leading the way in the application of the latest AI technologies on smart devices. In line with OPPO’s brand mission of “Technology for Mankind, Kindness for the World”, OPPO plans to expand its own generative AI capabilities to more product lines and markets.

Within the second quarter of 2024, OPPO says it will roll out an array of generative AI features, including OPPO AI Eraser and more, to its Reno 11 series globally. With constant innovation generated from the OPPO AI center, future generations of OPPO smartphones will enjoy even more exciting AI features.

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