BUSINESS

Glovo Partners with Pizza Inn in customer base expansion


Multi-category app, Glovo, has entered into a strategic partnership with the renowned international pizza brand, Pizza Inn.

Effective immediately through the Glovo app, Kenyan customers in all the cities Glovo is present will be able to choose from an expansive menu featuring Pizza Inn’s diverse array of flavours, as well as other delectable meal options on the platform. All will be delivered within an average of 40 minutes of placing an order from the 68 Pizza Inn stores available in the app.

The move ties directly into the growth of pizza consumption on Glovo all through last year. In 2023 pizza orders saw a huge surge among Kenyas. An average of 130 pizzas a day were delivered in 2023 compared to 2022 according to the data on pizza consumption in Kenya by Glovo, which was released in recognition of World Pizza Day (9th February, 2024). Partners with pizza options have grown by 60% in 2023 compared to 2022, which reinforces the strategic decision to continue to grow this category through leading players such as Pizza Inn.

December is the month with the highest pizza consumption while Sundays are the day of the week with the highest consumption. Weekends (Saturday and Sunday) represent almost 40% of the weekly pizza orders. This shows that Kenyans love to eat pizza while relaxing during the weekend and the festive season. Dinner time is the preferred time for the consumption of pizza, with the peak at 7 pm – 40% of pizza orders consumption happens from 6-8 pm.

Kenya is the fourth African country after Morocco, Ivory Coast and Tunisia in pizza consumption. In Africa, pizza consumption grew by 27% in orders in 2023. Also, Kenyans placed 50% more pizza orders than Nigerians in 2023. In terms of cities, Nairobi covers 80% of pizza orders placed in KE in 2023. The cities with the highest growth in orders are Syokimau ranking first, with an increase of 126%, followed by Eldoret and Juja, with 69% and 46% increase in orders respectively, when compared to 2022.

To commemorate this World Pizza Day, as well as the partnership between Glovo and Pizza Inn, the multi-category platform is offering consumers massive discounts on their Pizza orders, such as the Real Saver! Combo Medium Classic Pizza, with 350ml Soda with a 30% discount.

Caroline Mutuku, Country General Manager for Glovo Kenya, emphasized the significance of this partnership, stating, “Our collaboration with Pizza Inn reinforces Glovo’s position as the ultimate destination for discerning Kenyans seeking the finest dining options. It not only underscores our commitment to delivering convenience and variety but is also a testament to the premium services we provide, attracting esteemed partners like Pizza Inn.”

Trever Wagenaar, the MD of Sambisa Brands, acknowledged the transformative impact of digital innovations in the Quick Service Restaurant (QSR) industry. They emphasized the importance of such collaborations in meeting customers’ evolving expectations. “At Pizza Inn, we are always improving the customer experience to make it more comfortable and convenient, especially in the digital age. By teaming up with Glovo, a leader in the multi-category industry, we want customers to know that we are a brand for now and for the future,” he said.

This strategic alliance is functional across all cities where Glovo and Pizza Inn operate in Kenya, promising a seamless dining experience for customers nationwide.

Follow us on TelegramTwitter, and Facebook, or subscribe to our weekly newsletter to ensure you don’t miss out on any future updates. Send tips to info@techtrendske.co.ke  

Facebook Comments

[TechTrends Podcast] Connectivity in Africa ft Africa Data Centres MD Dan Kwach

Staff Writer

We cover Technology and Business trends in Kenya, East Africa and across the Globe. Send tips to editor@techtrendske.co.ke

Have anything to add to this article? Leave us a comment below

Back to top button